June 19, 2019
Gunawan Jusuf is the Chief Executive Officer (CEO) of the Sugar Group Companies, where he oversees a varied collection of independent Indonesia-based sugar companies who produce many popular consumer products. Besides out of a number of plantations and refineries throughout Indonesia, Sugar Group Companies operates from nearly a dozen offices located throughout Indonesia. Gunawan manages to coordinate all those elements to make them work in concert to produce great products. For the most part, managing many different interests in a way that gets them to act together to solve a problem or produce products that consumers want is what Gunawan Jusuf does in the course of his business career.

Therefore, It should have been no surprise to anyone when Gunawan Jusuf wrote and published a book about water a few years ago. The book, entitled Blue Gold, and it documented in great detail the relative scarcity and the high value of water as the most important and precious commodity in the world. Water is, after all, a key to the survival of the Sugar Group Companies and given his business background, Gunawan Jusuf understands just how valuable natural resources like water can be. Water is crucial to human life, but it also is essential to his business model.